PUBLIC RELATIONS
Public Relations
At Richardson Media, our dedication to remarkable public relations results is centered around landing clients on publications and TV networks nationwide.
With a journalism-driven approach, we ensure your organization's story reaches donors, stakeholders, the public, and the media in a compelling and impactful manner. In today's crowded digital landscape, capturing attention is a challenge we understand well. Leveraging our extensive network and experience, we have the ability to secure media features on influential TV networks, radio stations, and newspapers throughout the country.
Together, we'll craft a narrative that authentically reflects your brand's essence and getting your story featured.
Simple Goodness Sisters
Richardson Media has been instrumental in sharing the story of Simple Goodness Sisters since 2021. Through our strategic approach, we skillfully showcase their vibrant personalities, inspiring farming history and unique idea resulting in coveted features on both local and national programming. Our team has helped SGS land spots on the primetime stage, including The Rachael Ray Show, Live in The Bay and Cheddar News.
Country Music Artist Aaron Crawford
Our team played a pivotal role in the successful release of Aaron Crawford's highly anticipated 5th album, aptly titled "5." With our strategic efforts, we secured extensive media coverage for him, including features on news outlets, radio stations, and newspapers. As a result, we significantly expanded his fan base throughout the country, igniting a wave of enthusiasm for his music.
Three Rivers Casino Resort & Three Rivers Foundation
As communications specialists for Three Rivers Casino and the Three Rivers Foundation, we launched strategic media relations campaigns. From employment campaigns to a million-dollar grant award, our efforts resulted in widespread coverage on TV, radio, newspapers, and magazines nationwide.
Cascade Raptor Center
In 2022, The Cascade Raptor Center had a thrilling announcement to make—the appointment of their new Executive Director. Understanding the importance of this news, they turned to our team of experts to craft a captivating narrative that would deeply resonate with the community and grab the media's attention. Our strategic efforts paid off, successfully securing features for them in prominent Oregon newspapers, television broadcasts, and radio shows.
Caris Pharmacy
In 2022, Caris Pharmacy expanded its presence with the opening of two new locations. Our dedicated team played a crucial role in their success by securing valuable TV, radio, and newspaper spots, ensuring widespread coverage of their grand openings. But our efforts didn't stop there. We also launched impactful social media campaigns to enhance their online presence and engage with a broader audience.
McKenzie River School District
In the aftermath of a devastating wildfire that swept through the McKenzie River Valley, Richardson Media played a vital role in supporting the McKenzie School District with effective communications. We worked closely with the district to disseminate crucial messages to the community and families affected by the disaster. Additionally, we proactively pitched journalists with uplifting stories of resilience and rebuilding in the Valley, highlighting the positive aspects of the recovery efforts.
Midtown Arts Center and Eugene Ballet Company
In 2021 the Midtown Arts Center open its doors. Our team created a video media kit to spotlight this arts hub and its story of perseverance during the pandemic. The Midtown Arts Center has been picked up by publications all across the state of Oregon.
Ballet Fantastique
Since 2021, our team has been collaborating closely with Ballet Fantastique, an exceptional ballet company. Despite facing the disappointment of having to cancel their show three times, Ballet Fantastique made a bold decision in 2021 to host an extraordinary New Year's Eve party featuring new work. Understanding the significance of this event, our team was entrusted with the task of generating widespread publicity across Lane County, Oregon. We harnessed our expertise to secure impactful media coverage, ensuring that the event and the remarkable performances received the attention they deserved.
Rose Children's Theatre
We partnered with Rose Children's Theater to help them gain media coverage for their amazing show, Moana Jr. We created a compelling digital media kit featuring the talented students and their captivating cultural consultant. Through our efforts, the production secured multiple TV, radio, and print media placements. We also crafted engaging social media content, including impactful videos that garnered a great response.
Constructing a Brighter Future Project
As the communications team for Lane Education Service District, we were instrumental in launching "Constructing a Brighter Future," a collaborative effort to combat houselessness. We documented the program as students constructed shelters for the homeless, creating a powerful digital media kit. Our efforts resulted in press coverage and ongoing pitches of the story at local, regional, and national levels.
Our Clients Have Been Featured On:
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