Case Study: Aaron Crawford

Country Music Artist
Aaron Crawford

Richardson Media played a crucial role in the successful launch of Aaron Crawford's highly anticipated 5th album, aptly titled "5." Our team developed a comprehensive public relations strategy that generated widespread media coverage, ranging from television and radio appearances to features in print publications and social media buzz.

THE GOAL

Our primary objective was to create a multi-faceted public relations campaign that would not only build excitement around the album's release but also amplify anticipation for Aaron Crawford's subsequent tour. 

We prioritized securing a wide range of media coverage across various platforms, pitching our story to 20+ TV news outlets, country radio stations, and local newspapers to ensure the album's release reached a broad and diverse audience.

THE RESULTS

As a result of our strategic communication efforts, Richardson Media significantly expanded Aaron Crawford's fan base across the country, sparking a wave of enthusiasm for his music. Aaron Crawford was featured on several TV, news and radio stations, including a billboard.com article titled 8 Must-Hear New Country Songs, Seattle's KOMO News Artist of the Week, and a live interviews and performances on KRON4's Live! In the Bay and Fox 13's Good Day Seattle.

Our work helped to elevate his profile, ensuring that the release of "5" resonated deeply with both existing fans and new listeners, setting the stage for continued success in his musical journey.

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NUMBERS THAT MAKE AN IMPACT

20+

STORY PITCHES TO TV, RADIO
AND NEWS STATIONS

8

PRINT MEDIA PUBLICATIONS

COVERED OUR STORY

8

TV NEWS STATIONS

COVERED OUR STORY

10

RADIO STATIONS

COVERED OUR STORY


KRON 4 LIVE! IN THE BAY:

Live Interview and Performance


Richardson Media successfully pitched Aaron Crawford's story to a news station that covers San Antonio, San Francisco, and Oakland, reaching a diverse audience of over 6.5 million viewers across 12 counties.


Richardson Media provided Aaron with media training in order to maximize his time during the 4-minute interview. In the TV segment, which included a live performance, Aaron was able to go into greater detail than a typical news interview where he got to offer insight into his background, personal brand and drive interest in his album and tour. Aaron discussed his unique "Cascade Country" genre, his Seattle roots and connection to the Bay Area, family and creative inspirations, artistic growth, his upcoming San Francisco show and the release date of his upcoming album "5."

Want to learn more about our work for country music artist Aaron Crawford or similar projects?

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