MEDIA TRAINING

Media Training

Media training is a vital component in today's information-driven world, equipping individuals and organizations with the skills and knowledge needed to effectively navigate and communicate through various media channels.

In an era where information spreads rapidly and public perception can make or break reputations, media training is essential for ensuring that messages are conveyed accurately, persuasively, and in a manner that aligns with one's objectives. Whether it's a spokesperson representing a corporation during a crisis, a politician engaging with the press, or even a social media influencer building their brand, media training provides valuable tools for managing interviews, handling tough questions, and maintaining composure under pressure.

Our comprehensive media training program is designed to empower your team with the skills necessary for effective communication. We equip your team to deliver their messages with confidence, while also providing strategies to navigate challenging questions gracefully. What sets us apart is our unique interactive component, informed by our deep expertise in the field of news. Unlike other media training programs, our approach ensures that your team not only learns to speak effectively but also gains hands-on experience in real-world scenarios. With our guidance, your team will be well-prepared to excel in media interactions and effectively manage any communication challenge that may arise.

Our team will help your organization to:

1

Understand Newsrooms, Deadlines and Speak Effectively.

Preparation is key when speaking on live camera or engaging with journalists. Choosing the right attire, knowing what to say, and avoiding potential pitfalls can be daunting for beginners. By thoroughly preparing beforehand, you can exude confidence and effectively deliver your message. From selecting appropriate attire to crafting talking points, every detail matters.

2

Prepare and Master the Interview

We offer comprehensive assistance, including developing talking points and preparing for potential interview questions, to ensure you're ready for any situation. Remember, practice is crucial for refining your skills and boosting your confidence.

3

Be Confident

With effective responses and an understanding of what to expect, you'll retain control of the narrative and communicate your message confidently. We equip you with the skills needed to thrive in media challenges, ensuring clear and composed communication.

4

Shape Your Key Messages

Our training empowers you to steer the narrative in your desired direction and adapt swiftly when faced with deadlines and impromptu questioning. By equipping you with essential skills, you'll confidently navigate media challenges, maintaining control and effectively communicating your message. With our support, you'll excel in shaping the narrative according to your objectives, even in high-pressure situations.

Media Training Sessions

Richardson Media offers flexible full-day and half-day training sessions tailored to meet your specific needs and goals. Our comprehensive program consists of two segments designed to enhance your media skills:

Part 1: Media Overview and Interview Techniques: Gain valuable insights into the media landscape, learn effective interview techniques, and receive expert tips for developing key messages.

Part 2: Mock Press Conferences and Individual Interviews: Engage in realistic simulations led by Jennifer Richardson, a seasoned journalist with 15 years of experience. Our team acts as journalists and records these interviews.

Part 3: Personalized Evaluations: Provided to help your team identify strengths and weaknesses. You will receive video files of the mock interviews for reference and further improvement.

Our training ensures that you leave our sessions feeling confident in representing your organization, whether for a feature story or during a critical crisis. We equip you with the necessary skills to effectively communicate your message and successfully navigate media engagements.

"Jennifer and her team did a phenomenal job designing a media training that incorporated a variety of agencies. Both veteran communicators and people new to the field found value in the training, and the exercises were customized in a way that allowed participants to practice and enhance several key skills."

Devon Ashbridge

Lane County Public Information Officer

"While I’m very confident in the team we have at Willamalane, we identified some gaps in our experience as it relates to working with the media. To get our team up to speed, we reached out to Richardson Media and it was a great decision for Willamalane.

Jennifer put a team of Willamalane staff through a training that taught us some methods of preparation and organization when we’re contacted by the media. In addition, the training included mock interviews and press conferences that tested our abilities in real time. I can say this with complete confidence, everyone on our team left the training significantly more prepared. Jennifer’s experience as a reporter combined with her ability to succinctly teach the right skills and customize training for the partner she’s working with was exceptional.

I would highly recommend Richardson Media to anyone seeking experience in media relations."

Kenny Weigandt

Community Engagement Program Manager for Willamalane

"The media training wasn’t what I was expecting. I didn’t anticipate how much I would appreciate the chance to talk through potential scenarios and work together as a team to troubleshoot messaging and communication. Teammates who were nervous to participate were pleasantly surprised by the experience and gave wonderful feedback. I would recommend this to any team that has stakeholders for whom clear and timely information is critical and important."