Case Study: Simple Goodness Sisters

Simple Goodness Sisters

Richardson Media was hired to manage media relations for the Simple Goodness Sisters, honing their heartfelt story and handcrafted, delicious syrups. The sisters were spotlighted on numerous publications in the Pacific Northwest, as well as the Midwest and South Central region of the United States.

THE GOAL

Since 2021, Richardson Media has been a driving force in telling the story of Simple Goodness Sisters, taking on the challenge of developing a strategic approach to spotlight the brand and its founders.

Our goal was to bring attention to Venise and Belinda, the vibrant personalities behind the brand, their inspiring farming heritage, and the unique concept that makes Simple Goodness Sisters stand out. The company's small-batch, organic, vegan syrups—free from additives and preservatives—are at the heart of their story, and we set out to increase brand awareness while educating potential customers about the exceptional quality of these products. By crafting a narrative that resonated with key audiences, we successfully highlighted the essence of Simple Goodness Sisters and their commitment to purity and taste, ensuring their story reached a wider audience and left a lasting impression.

THE RESULTS

The results of our carefully crafted communication strategy led to a series of highly sought-after features across both local and national media platforms. By leveraging our expertise and media relationships, we successfully positioned Simple Goodness Sisters in the spotlight, securing them prominent coverage on various high-profile programs. Our efforts culminated in the brand's appearance on the primetime stage, with notable placements on The Rachael Ray Show, Live in The Bay, We Are Iowa and Cheddar News. These achievements have not only enhanced the visibility of Simple Goodness Sisters but have also solidified their reputation as a standout brand within the industry, reaching and resonating with a broad and diverse audience.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

NUMBERS THAT MAKE AN IMPACT

12

PRINT MEDIA PUBLICATIONS
COVERED OUR STORIES

5

TV NEWS OUTLETS

COVERED OUR STORIES

9

GIFT GUIDES FEATURED

SIMPLE GOODNESS SISTERS


6

NEWS AND SOCIAL MEDIA INFLUENCER ACCOUNTS POSTED ABOUT OUR STORY


A newsroom veteran, Jen was especially instrumental in helping us to understand how to craft a newsworthy pitch and create relationships with our local and Nationwide news stations for valuable on air exposure for our business. Jen prepped us before every event, giving us the tools and information we needed from simple logistics to the angles and talking points that would have the most impact. She asked the right questions to understand our business, had honest and thoughtful feedback to our ideas, helped us to strategize our communications, became personally invested in our successes and represented our story tirelessly through multiple avenues from print to video.



Belinda Kelly, Co-Founder + Recipe Developer

Simple Goodness Sisters


Want to learn more about our work at Simple Goodness Sisters or similar projects?

Share by: