Case Study: Team Oregon Build

Team Oregon Build

Richardson Media was hired to share the story of Team Oregon Build and the exciting news of a $2.6 million grant aimed at expanding youth-oriented Career and Technical Education (CTE) programs across the state.

THE GOAL

Our goal was to secure coverage on television stations throughout Oregon, highlighting the impactful initiatives of Team Oregon Build, which have provided struggling individuals with safe and secure housing. 

Through strategic pitching to a broad range of radio, television, and print news outlets, along with a targeted social media campaign, we were able to reach a diverse audience and showcase the hard work and dedication of Team Oregon Build.

THE RESULTS

Our efforts successfully brought Team Oregon Build’s story to the forefront, with widespread coverage in print media across the state, giving Oregonians an exciting update on the organization’s commitment to improving the lives of homeless individuals through meaningful and sustainable housing solutions. 

Social media played a crucial role in our team's efforts to promote Team Oregon Build's significant achievements and the positive impact it has had on individuals seeking housing. Our promotional initiatives included leveraging platforms like LinkedIn, where KLCC's Michael Dunne shared a post about Team Oregon Build with his network of over 500 connections, further amplifying the organization's reach and visibility.

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NUMBERS THAT MAKE AN IMPACT

4

LOCAL NEWSPAPERS

COVERED OUR STORY

5

TV NEWS OUTLETS

COVERED OUR STORY


2

RADIO STATIONS

COVERED OUR STORY



6+

NEWS OUTLETS SHARED OUR STORY

ON SOCIAL MEDIA


Working with Jennifer Richardson and Richardson Media has been truly transformative for Lane Workforce Partnership. With Jennifer's expertise, we've not only raised awareness of our local workforce development system but also produced award-winning programming highlighting the impact of strategic investments. Thanks to Jennifer's strategic approach, we've gained nationwide coverage, media features, and forged new relationships, significantly enhancing our outreach. We're immensely grateful for her contributions and eagerly anticipate continuing our collaboration with Richardson Media.


Jesse Quinn, Community Engagement Director

 Lane Workforce Partnership

Want to learn more about our work for Team Oregon Build or similar projects?

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